With its original designs and understated humor, BUD breathes new life into everyday life by transforming classic lifestyle products into bigger, better, and brighter versions of themselves. BUD's ubiquitous luxury ducks are adorable, bold, and sparkling, and the BUD brand is synonymous with exceptional quality and style.

BUD was born in 2004, when we updated the humble yellow bath duck by sticking it in a plethora of prints ranging from zebra stripes to polka dots; there's something for everyone!